Platform Features
Everything you need to build, deploy, and optimize next-best-action decisioning — from data ingestion to real-time scoring.
Visual Decision Pipelines
Build your entire NBA pipeline visually. Each request flows through inventory, qualification, contact policy, scoring, and ranking — all configurable without code. 16 composable pipeline nodes let you model any decisioning logic.
8 ML Scoring Engines
Choose from Scorecard, Logistic Regression, Gradient Boosted Trees, Neural Network, Collaborative Filtering, Epsilon-Greedy, Thompson Sampling, and Multi-Armed Bandit. Each model type is built in and ready to score in sub-200ms.
Contact Policies & Suppression
Enforce channel-level frequency caps, global suppression windows, and cooldown periods. Prevent fatigue by limiting how often customers are contacted across email, push, SMS, and in-app channels.
A/B Experiments with Uplift Measurement
Run experiments with holdout groups, measure uplift with z-test statistical rigor, and promote winners automatically. Supports epsilon-greedy exploration, Thompson sampling, and multi-armed bandit strategies.
Real-Time Dashboards
Five built-in dashboards: Business performance, Operations metrics, Model health, Data quality, and Attribution. Period filters, dimension breakdowns, and decision trace replay give you full visibility.
110 MCP Tools + AI Assistant
Manage your entire platform from Claude Code, Cursor, or the built-in chat. Create offers, run recommendations, analyze performance, and debug eligibility — all through natural language with 110 MCP tools.
23 Data Connectors
Connect any data source: S3, Kafka, Snowflake, BigQuery, Databricks, Salesforce, PostgreSQL, MySQL, REST APIs, and more. Schema-driven ingestion creates real PostgreSQL tables. Enrich customer profiles at decision time.
Qualification Rules & Arbitration
Define eligibility rules per offer with a visual rule builder. Multi-objective arbitration uses the PRIE formula (Propensity, Revenue, Interest, Engagement) to rank competing offers and resolve conflicts automatically.
Enterprise Security
AES-256-GCM encryption at rest, Row-Level Security auto-enabled per tenant, RBAC with hash-chain audit trail, CSRF and SSRF protection, and sliding-window rate limiting. Deploy on your infrastructure with full control.
See it in action with a real dataset